Case studies
Queensland Parks and Wildlife
Objective
To raise funds for scientific research in an effort to save Australia’s most endangered large mammal the Northern Hairy – Nosed Wombat.
Event
A fundraising event held at the Australian Museum in Sydney.
PR Strategy
To raise the profile of the NHN Wombat’s plight.
- Media Animal enlisted the help of world champion athlete and wombat lover, Jana Pittman
- We also approached some of Australia’s well-known artists to paint and sculpt life-size NHN Wombats, to be auctioned on the Fundraising night.
Media Coverage
Channel 9’s The Today Show, The Sunday Telegraph, The Daily Telegraph, Sydney and Qld Talkback Radio, New Idea and various local radio and print media.
Results
The money raised through ticket sales and donations was over $120,000.
“Your expertise, passion for animals, and extensive contacts were significant in raising an amazing $120,00 for the critically endangered Northern Hairy-Nosed Wombat.”
Alan Horsup
Leading scientist - QLD Parks and Wildlife