Case studies 

Mogo Zoo

Mogo Zoo is a privately run zoo on the NSW south coast

Objective

To increase admissions and lift Mogo Zoo’s profile outside its already saturated local area.

PR Focus

Mogo Zoo had recently acquired three endangered white lion cubs from South Africa. These were the focus of our publicity campaign which featured:

  1. The endangered white lion cubs arriving in Australia.
  2. A media launch on World Animal Day that publicised the cubs being on display to the public or the first time.
  3. Media Animal secured the involvement of Olympic Gold Medallist, Petria Thomas. The story angle then became ‘Queen of the Olympic pool meets King Of The Jungle’.

Media Coverage

  • Channel 9: A Current Affair, Kerri- Anne Kennerley Show, Channel 9 News, Win TV news
  • Sunday Telegraph
  • Sydney Morning Herald
  • The Canberra Times
  • The Bay Post
  • 2GB and Nova News
  • various ABC metropolitan and regional talkback radio

Results

50% increase in admissions compared with same time last year. They continue to grow.

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Mogo Zoo

“The white lions have proved an enormous draw card for our zoo and the successful launch of the cubs, together with the increased interest in our zoo, is directly attributable to you. We are delighted with their services and have no hesitation in recommending them for all media, public relations and events related to animals.”

Sally Padey
Owner - Mogo Zoo