Case studies
Fort Dodge
Fort Dodge is a global vet-medicine organisation.
Objective
To Create awareness of a new vaccine for Feline Immunodeficiency Virus, a deadly aids-type virus affecting up to one in five Australian cats.
Strategies
- To let cat owners know that this new vaccine had just arrived on the Australian market.
- To create a need for cat owners to visit a vet and get their moggy vaccinated.
Media Coverage
Channel 7 Sunrise, Nova 96.9 Sydney, Talkback Radio interviews on Nova Melbourne and Tasmania. Print coverage included The West Australian and The North Shore Times.
Results
A three-minute segment on Channel 7’s morning program Sunrise. Talkback radio in Perth, Melbourne and Tasmania, News Radio in Sydney, as well as local press coverage.
“A good effort by your team, I am particularly happy with the Television Coverage”
John Heath
Australian and NZ Sales and Marketing Manager
Veterinary Ethical Division Fort Dodge