Case studies
Don’t Fret Pet
Don’t Fret Pet is a national pet minding service
Objective
To lift the profile and create awareness of Don’t Fret Pet Franchises nationally.
Strategies
Media Animal’s aim was to create a fresh new media friendly angle to re-launch national pet minding service Don’t Fret Pet. The focus was its home style accommodation versus leaving your pet at a kennel.
Media Coverage
Channel 7 Sunrise, New Idea, North Shore Times, Cairns Post, Brisbane Courier Mail, Gold Coast Bulletin, The Wynnum Herald, 105fm Brisbane, 106.3 Canberra, Your Pet magazine and Bark magazine.
Media Animal generated in advertising dollars over $55,000 worth of publicity for Don’t Fret Pet. After the Channel 7 Sunrise segment went to air there were 5 times the amount of hits to the Don’t Fret Pet website.
“It was refreshing to find someone who actually listened to what we were saying and worked in a dedicated manner to achieve results. Your enthusiasm and tireless effort was obvious and the hours you put in were far and above what was agreed in our brief - the media coverage achieved was worth over $55,000 in advertising to our business.”
Kathleen Mansfield
Company Director - Don’t Fret Pet