Case studies
Aussie Dog
Manufacturer of enrichment and training toys for dogs and zoo animals.
Objective
Media Animal exposed the work of Joe Parsons, director of Aussie dog ,to an Australian audience by developing a PR strategy designed to generate interest in Aussie Dog toys.
Media coverage
Joe Parsons was interviewed on talkback radio around the country. Media coverage also included a four-minute story on Channel 9’s A Current Affair and a segment dedicated to Aussie Dog on The Kerri-Anne Kennerley show.
Results
Hits to the Aussie Dog website tripled after the story went to air on ACA.
“After being approached by organisations similar to your own, we found Media Animal’s ideas extremely refreshing. We were amazed at the extent of media coverage you managed to generate for Aussie Dog. We had budget of $5,000. Media Animal generated over $60,000 in publicity.”
Joe Parsons
Director - Aussie Dog