Case studies
- Mogo Zoo - a privately run zoo on the NSW south coast
- Objective: To increase admissions and lift Mogo Zoo’s profile outside its already saturated
local area.
View case study > - Queensland Parks and Wildlife
- Objective: To raise funds for scientific research in an effort to save Australia’s most
endangered large mammal the Northern Hairy –Nosed Wombat.
View case study > - Fort Dodge - a global vet-medicine organisation
- Objective: To create awareness of a new vaccine for Feline Immunodeficiency Virus,
a deadly aids-type virus affecting up to one in five Australian cats.
View case study > - Fort Dodge - a global vet-medicine organisation
- Objective: To let pet owners know about two new products.
View case study > - Don’t Fret Pet - a national pet minding service
- Objective: To lift the profile and create awareness of Don’t Fret Pet Franchises nationally.
View case study > - Aussie Dog - a manufacturer of enrichment and training toys for dogs and zoo animals
- Objective: To lift the profile and generate interest in Aussie Dog toys nationally.
View case study >
Other Clients include:
- Supercoat Pet Care
- Media Animal developed a PR strategy to gain media coverage for Supercoat’s new range of premium cat food called Natural Selection. The result - a 3 minute segment on top rating breakfast show Sunrise, valued at $21,000 in advertising dollars.
- Pet Talk Radio
- A radio show covering pet issues.
- Bark Magazine
- Editor Ita Buttrose has recently engaged Media Animal to take on PR work for the pet magazine Bark.
“The white lions have proved an enormous draw card for our zoo and the successful launch of the cubs, together with the increased interest in our zoo, is directly attributable to you. We are delighted with their services and have no hesitation in recommending them for all media, public relations and events related to animals.”
Sally Padey
Owner - Mogo Zoo
View case study >
“Meeting Tracey Preston has been one of the best things that has happened to me and my magazine, bark! She has organised excellent publicity in print, radio and TV for bark! and I am absolutely delighted with the results. Tracey delivers what she promises.”
Ita Buttrose
Managing Director, The Good Life Publishing Company